The Business of Wedding Planning Online

Everything you need to know to launch a successful wedding planning business

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Do you want to launch a profitable and successful wedding planning business? If so I would love to support you on your new career path. I will show you how to launch a successful business, gain clients AND make a profit. Many wedding planners fail because they simply do not understand the Business of Wedding Planning. It doesn’t matter how well you can organise a wedding, without the business structure you simply won’t succeed. Once you understand how the business of wedding planning works, you will thrive year after year.

Since 2004 I have trained 850+ wedding planners many of whom are the leading planners in the UK. My teaching style is down to earth and aimed at guiding you to build a sustainable business for years to come. I was a successful wedding planner from 2002 - 2021 and in this time I saw many changes both in terms of weddings and business, but I adapted and continued to thrive in what could be perceived as a competitive industry.

What is the UKAWP?

The UK Alliance of Wedding Planners was established in 2004 with the main purpose of promoting professionalism within the UK wedding industry. From planning the perfect wedding to teaching others how to do the same, whether for brides and grooms or planners and suppliers, the UKAWP excels at bringing people together.


Why enrol on "The Business of Wedding Planning"?

Because together we can propel you on your way to being a successful and profitable wedding planner, with over 17 years training wedding planners I know the winning formula for success and happily pass this knowledge onto my students. If you only ever do one course as a wedding planner, this is the one to do. My success rate is high and together we can create an amazing business for you. My approach to teaching is honest and down to earth, often bringing real-life scenarios to the training. And don't forget once you launch you are eligible to** join the UKAWP as an "Associate Wedding Planner"

**Subject to being approved and relevant fees

This online course is ideal for those looking to launch as independent wedding planners, and prefer to learn at their own pace via an online platform. If you need more 1:1 tuition amongst a group of fellow wedding enthusiasts, then consider our virtual group programme instead. More information is on our website. And if you would like to learn how to plan a wedding book onto our Wedding Planning Step by Step course.

Topics include:

  • Launching & running a wedding planning business
  • Personal branding and how this attracts the right client
  • Business branding to target your ideal client
  • Understanding your niche
  • Marketing your business in a modern world
  • Using PR & advertising for your business
  • Skills for success as a wedding planner
  • Importance of pre-launch research
  • Services to offer & pricing for profitability
  • Negotiating with your clients
  • Preparing for your first consultation
  • How to sell yourself in your proposal to clients
  • Using social media for your business

Included in the cost is

1) Certificate of training

2) UKAWP Trained with logo for your marketing

3) Wedding Planners Business Bundle (worth £96)

4) Concise course notes

5) Bonus videos inc. mock consultations

By purchasing this online course you are also eligible to apply for our wedding planner membership.

Your Instructor

Bernadette Chapman
Bernadette Chapman

Bernadette Chapman was an incredibly experienced wedding planner from 2002-2021, she was well known for creating timeless classical weddings for clients through her planning company, Dream Occasions,. Over the years she planned and designed hundreds of celebrations with many logistically challenging marquees.

She is the original founder of the UKAWP after recognising a need for excellence in an unregulated industry. She is passionate about the wedding industry and empowering others to create the life and business they desire.

Since founding the UKAWP she has trained over 850 wedding planners, many of them among the top rated planners in the UK. She has seen the industry go through incredible changes since launching her own business. She knows how vital it is to be flexible in order to not just survive but thrive. She now also works with wedding businesses through her consultancy business Bernadette Chapman Consultancy

She is the co-author of “Wedding Planning for Dummies” (2014), a sought-after speaker at industry events and nicknamed the mother of all planners.

Course Curriculum

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  Launching a wedding planning business
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  Marketing - Part 1 (WEBSITE)
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  Marketing - Part 2 (STYLED SHOOTS + PORTFOLIO)
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  Marketing - Part 4 (SOCIAL MEDIA)
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  Using PR & advertising for your business
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  Business research
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  Services to offer and what to charge
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!