Business Practicalities

Everything you need to know to launch a successful wedding planning business

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Do you want to launch a profitable and successful wedding planning business? If so I would love to support you on your new career path. I will show you how to launch a successful business, gain clients AND make a profit. Since 2004 I have trained 600+ wedding planners many of whom are the leading planners in the UK. My teaching style is down to earth and aimed at guiding you to build a sustainable business for years to come. I’ve been a successful wedding planner since 2002 and in this time I’ve seen many changes over the years both in terms of weddings and business, but I have adapted and grown with these changes.

What is the UKAWP?

The UK Alliance of Wedding Planners was established in 2004 with the main purpose of promoting professionalism within the UK wedding industry. From planning the perfect wedding to teaching others how to do the same, whether for brides and grooms or planners and suppliers, the UKAWP excels at bringing people together.

UKAWP Mission Statement

Promote professionalism, ethics and excellence within the UK wedding planning market. We aim to empower business owners so they thrive within the wedding industry, we do this through membership, training and coaching.

Immense knowledge

As an industry spokeswoman I not only successfully train and mentor wedding planners, I'm also a judge for The Wedding Industry Awards, present at the National Wedding Shows and run workshops for other wedding industry groups.

Business Practicalities

My teaching style is honest and down to earth and I tell it like it is, bringing real-life scenarios to this online version of the the Business Practicalities course. This is my flagship course, it's not about the "pretty" it's about getting your business started and thriving. It's about getting on the right path to success.

This online course is based on our classroom course "Business Practicalities" and is ideal for those looking to launch as independent wedding planners, and preferring to learn at their own pace via an online platform.

Topics include:

  • Launching & running a wedding planning business
  • Personal branding and how this attracts the right client
  • Business branding to target your ideal client
  • Understanding your niche
  • Marketing your business in a modern world
  • Using PR & advertising for your business
  • Skills for success as a wedding planner
  • Importance of pre-launch research
  • Services to offer & pricing for profitability
  • Negotiating with your clients
  • Preparing for your first consultation
  • How to sell yourself in your proposal to clients
  • Using social media for your business

Included in the cost is

1) Certificate of training

2) UKAWP Trained with logo for your marketing

3) Various templates to use in your business

4) Concise course notes

By purchasing this online course you are also eligible to apply for our wedding planner membership.

Your Instructor

Bernadette Chapman
Bernadette Chapman

Bernadette Chapman has been creating timeless classical weddings for clients since the launch of her company, Dream Occasions, in 2002. Since launching she has produced and designed 100's of celebrations.

She is the original founder of the UKAWP after recognising a need for excellence in an unregulated industry. She is passionate about the wedding industry and empowering others to create the life and business they desire.

Since founding the UKAWP she has trained hundreds of wedding planners, many of them among the top rated planners in the UK. She has seen the industry go through incredible changes since launching her own business. She knows how vital it is to be flexible in order to not just survive but thrive. She now also works with wedding businesses through her group or 121 coaching programmes.

She is the co-author of “Wedding Planning for Dummies” (2014), a sought-after speaker at industry events and a judge for The Wedding Industry Awards.

Course Curriculum

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  Launching a wedding planning business
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  Personal branding = your ideal client
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  Marketing 1 - Your website
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  Marketing 2 - styled shoots and portfolio
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  Marketing 3 - Social media for your business
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  Using PR & advertising for your business
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  Business research
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  Services to offer and what to charge
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  Client consultations and proposals
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!