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Instagram Strategy

Mastering Instagram for your Wedding Business

We live in a world that is incredibly visual and as such potential clients want to be able to connect with you. Not only do clients want to know all about you, they want to be inspired by you. And what greater platform than one which showcases image after image highlighting your creativity.

In 2017 a survey by Splendid Insights stated that 58% couples used instagram for wedding related tasks. That figure will only increase thus its important you are using this platform for your business in the best possible way. I devised this training bundle following a facebook live in Build Your Wedding Planning Business after which planners requested help on strategising their instagram feed.

This workbook will take you through many of the key aspects of using instagram day to day including:

  1. Setting it up
  2. Your purpose
  3. Why interaction is important
  4. Who to follow & hashtags
  5. Increasing your engagement
  6. Recognising where and how to target your clients
  7. Ways to use instagram stories
  8. It won’t however talk about curating beautiful feeds – there are others that can do that for you ;)
  9. 21 day instagram challenge


Please note: This bundle is aimed at the beginner to intermediate instagram user.



Your Instructor


Bernadette Chapman
Bernadette Chapman

Bernadette Chapman has been creating timeless classical weddings for clients since the launch of her company, Dream Occasions, in 2002. Since launching she has produced and designed 100's of celebrations.

She is the original founder of the UKAWP after recognising a need for excellence in an unregulated industry. She is passionate about the wedding industry and empowering others to create the life and business they desire.

Since founding the UKAWP she has trained hundreds of wedding planners, many of them among the top rated planners in the UK. She has seen the industry go through incredible changes since launching her own business. She knows how vital it is to be flexible in order to not just survive but thrive. She now also works with wedding businesses through her group or 121 coaching programmes.

She is the co-author of “Wedding Planning for Dummies” (2014), a sought-after speaker at industry events and a judge for The Wedding Industry Awards.


Course Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!