Get comfortable with being social
We live in a world that is incredibly visual and as such potential clients want to be able to connect with you. Not only do clients want to know all about you, they want to be inspired by you. And what greater platform than one which showcases image after image highlighting your creativity.
In 2017 a survey by Splendid Insights stated that 58% couples used instagram for wedding related tasks. That figure will only increase thus its important you are using this platform for your business in the best possible way. I devised this training bundle following a facebook live in Build Your Wedding Planning Business after which planners requested help on strategising their instagram feed.
This workbook will take you through many of the key aspects of using instagram day to day including:
- Setting it up
- Your purpose
- Why interaction is important
- Who to follow & hashtags
- Increasing your engagement
- Recognising where and how to target your clients
- Ways to use instagram stories
- It won’t however talk about curating beautiful feeds – there are others that can do that for you ;)
- 21 day instagram challenge
Please note: This bundle is aimed at the beginner to intermediate instagram user.
Bernadette Chapman was an incredibly experienced wedding planner from 2002-2018, she was well known for creating timeless classical weddings for clients through her planning company, Dream Occasions,. Over the years she planned and designed hundreds of celebrations with many logistically challenging marquees.
She is the original founder of the UKAWP after recognising a need for excellence in an unregulated industry. She is passionate about the wedding industry and empowering others to create the life and business they desire.
Since founding the UKAWP she has trained over 700 wedding planners, many of them among the top rated planners in the UK. She has seen the industry go through incredible changes since launching her own business. She knows how vital it is to be flexible in order to not just survive but thrive. She now also works with wedding businesses through her consultancy business Bernadette Chapman Consultancy
She is the co-author of “Wedding Planning for Dummies” (2014), a sought-after speaker at industry events and nicknamed the mother of all planners.