Marketing Your Wedding Business


Once you have identified your ideal client and ensured your website is designed with them in mind, you need to devise a marketing strategy. In this short training we will explore how to market your wedding business and why repurposing your content is essential. It is not enough to build a beautiful website, you need to drive traffic to it and showcase your talents on social media. Before you even begin to market your business you need to begin to put yourself in the mindset of your client.

I'll talk to you about why I don't feel it's all about the pretty....

I will talk to you about:

Why it's important to know the questions your clients have

Why you need to focus on how you can solve your clients problems

Why launch strategies can work for services not just new websites

How to break your message down into stages

Why blogging works

Repurposing content

Building connections

Also includes: PDF Workbook + Editorial Calendar + Instagram Stories cheat sheet + Instagram Stories template + Year to view document

I do NOT cover

Styled shoots

Basics of social media

Hashtags or tagging

Your ideal client

Your Instructor

Bernadette Chapman
Bernadette Chapman

Bernadette Chapman has been creating timeless classical weddings for clients since the launch of her company, Dream Occasions, in 2002. Since launching she has produced and designed 100's of celebrations.

She is the original founder of the UKAWP after recognising a need for excellence in an unregulated industry. She is passionate about the wedding industry and empowering others to create the life and business they desire.

Since founding the UKAWP she has trained hundreds of wedding planners, many of them among the top rated planners in the UK. She has seen the industry go through incredible changes since launching her own business. She knows how vital it is to be flexible in order to not just survive but thrive. She now also works with wedding businesses through her group or 121 coaching programmes.

She is the co-author of “Wedding Planning for Dummies” (2014), a sought-after speaker at industry events and a judge for The Wedding Industry Awards.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

I hope this strategy training and workbook has helped. I would love to hear any feedback you have

I will be holding training soon on selling your services , time management and profitability so keep an eye out for my newsletters.

Get started now!