MARKETING YOUR WEDDING BUSINESS
Once you have identified your ideal client and ensured your website is designed with them in mind, you need to devise a marketing strategy. In this short training we will explore how to market your wedding business and why repurposing your content is essential. It is not enough to build a beautiful website, you need to drive traffic to it and showcase your talents on social media.
I will talk to you about:
Why it's important to know the questions your clients have
Why you need to focus on how you can solve your clients problems
Why launch strategies can work for services not just new websites
How to break your message down into stages
Why blogging works
Repurposing content
Building connections
Also includes: PDF Workbook + Editorial Calendar + Instagram Stories cheat sheet + Instagram Stories template + Year to view document
I do NOT cover
Styled shoots
Basics of social media
Hashtags or tagging
Your ideal client
Your Instructor
Bernadette Chapman was an incredibly experienced wedding planner from 2002-2021, she was well known for creating timeless classical weddings for clients through her planning company, Dream Occasions,. Over the years she planned and designed hundreds of celebrations with many logistically challenging marquees.
She is the original founder of the UKAWP after recognising a need for excellence in an unregulated industry. She is passionate about the wedding industry and empowering others to create the life and business they desire.
Since founding the UKAWP she has trained over 850 wedding planners, many of them among the top rated planners in the UK. She has seen the industry go through incredible changes since launching her own business. She knows how vital it is to be flexible in order to not just survive but thrive. She now also works with wedding businesses through her consultancy business Bernadette Chapman Consultancy
She is the co-author of “Wedding Planning for Dummies” (2014), a sought-after speaker at industry events and nicknamed the mother of all planners.
Course Curriculum
Frequently Asked Questions
I hope this strategy training and workbook has helped. I would love to hear any feedback you have
I will be holding training soon on selling your services , time management and profitability so keep an eye out for my newsletters.